One of Nigeria’s leading media independence agencies, SBI Media limited, has announced a strategic alliance with Masscom Global Network. The affiliation will see SBI Media become the exclusive partner for Masscom Global Network in Nigeria and the entire West African sub-region.

It is noteworthy that the agency has been an exclusive partner of Masscom Global Network for the past three years, but now the partnership has taken a new dimension, as it has become a full member of the network.

Masscom Global is an emerging markets media network with agency partners across sub-Saharan Africa, The Middle East and Eastern Europe.

Speaking on the affiliation recently in lagos, Prathish Cherian, Head of Masscom Global said: “SBI Media has been our exclusive partner for Western Africa for the past three years since we formed the network. We have worked with the team across local, regional and international campaigns.

“The advantage the Masscom Global brings to the table is limitless. We support local teams with global best practices, strategies and creative inputs. We are excited to contribute the same standard to your business”. We look forward to working alongside SBI Media for Nigerian and West African brands clients and businesses.”

In the same vein, Rotimi Bankole, CEO of SBI Media said: “We are very happy to announce our strategic partnership with Masscom Global. We have developed a remarkable chemistry with the network since our first interaction.

“I am very convinced the network will be a platform to collaborate, connect and carry out best in class media solutions to our local and global clients.

Masscom Global is a 360O International Media Network handling end to end performance driven solutions from media planning and buying to specialized content and on ground activations.

Some of its clients are AlJazeera, SanDisk, Calvin Klein, L’oreal, HSBC, Tissot, Volvo, Lipton, Oman Air, Dubai World trade Centre among others.

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